Even the largest wineries in Oregon maintain a family-run, home-style approach to viticulture and wine production, which adds to the character and certainly the quality of the wine produced in the region. Most Oregon wineries choose to grow their own grapes and manufacture their wines in smaller batches. When grapes are purchased from outside an appellation, the greatest care is taken to ensure a better quality product. Despite its rising popularity, Oregon upholds a "quality over quantity" credo—only 1.5 million cases of wine were produced in the entire state in 2006. That is a very small number given there are more than 300 million people in the United States alone—and Oregon wines are consumed all over the world. Oregon wineries are very proud of their product, and are dedicated to upholding the quality of wines they are known for.